Welcome to Seoul, the vibrant capital of Korea and host city for Brain&Brain PET 2025. Seoul is a unique destination where centuries-old traditions harmonize with a cutting-edge urban lifestyle. From UNESCO World Heritage sites like ancient palaces and shrines to gleaming futuristic skyscrapers, the city offers a captivating blend of history and modernity.

Seoul is not just a destination, it’s the global epicenter of K-Culture, where iconic moments in music, film, and entertainment unfold. Home to global sensations like BTS and BLACKPINK, Seoul has become synonymous with K-Pop, shaping global trends and inspiring millions worldwide. Beyond music, the city has also made a mark in the film industry, with the Oscar-winning movie Parasite and the global hit Squid Game capturing hearts across continents. These cultural phenomena are just a glimpse into the dynamic energy of Seoul, a city where entertainment, innovation, and creativity converge to create a truly unforgettable experience.
Join us in Seoul, where every visit offers something new. Explore a city of limitless inspiration, where tradition and innovation come together to create unforgettable memories.